We’ve long been big fans of COS here on the Fourth Wall. Their accessible approach to some of the more slightly more fashion forward styles is coupled with a minimalist aesthetic that make them easy to match with your existing wardrobe.
Their latest collection, Soma, will launch at Pitti Uomo this June, and looks set to be unveiled in a slightly offbeat way too. They’re teaming up with choreographer Wayne McGregor to give the 17-piece capsule a launch to remember.
Pitti Uomo, held twice yearly in Florence, is the world’s most important platform for men’s clothing collections. Every January and June, it features almost all of the biggest names in menswear exhibiting their wares, and this time COS will be strutting their stuff with a specially choreographed display.
As Resident Choreographer at The Royal Ballet, McGregor’s work has visited the most famous and prestigious companies in the world, from the New York City Ballet to the Bolshoi. The glare of the pop culture limelight hasn’t been far behind either, as he choreographed the opening ceremony of the BRIT Awards in 2016 and has lent his talents as a movement coach to some huge motion picture projects, from The Legend of Tarzan to Harry Potter.
With this latest capsule collection, COS is once again focusing on wardrobe staples, but the collaboration with McGregor shifts the focus to the everyday movements and gestures that we undertake when we live in the pieces.
Speaking about the concept behind the collaboration, McGregor stated that the idea was to bring about “a mindfulness and fresh awareness of the wearer.”
“We will appropriate everyday movement and transform it into new fictions,” McGregor added, noting that the dancers will infuse the collection with “their own individual physical signatures.”
When we choose what we wear, we’re often struck first and foremost by the appearance – the colour, the shape or the cut; noting how it will work when paired with other pieces. It’s not until we try it on and live in it that we feel how the form marries to the function. How the sleeves move when we reach up, how the pockets change the shape of the garment when they’re full – in essence, how what we wear impacts what we do, and vice versa.
The launch, which will be live streamed on cosstores.com, promises to bring this aspect of the collection to life through McGregor’s performance, showcasing how what we wear is inextricably linked with our day-to-day lives.
After the debut at Pitti Uomo, the 17-piece Soma collection will be available to buy online internationally.